How to Promote Your Podcast: 30 Tips to Help You Grow

How to promote your podcast

I've put together a list of 30 creative ways to promote your podcast.

From social media to email marketing. There's a way to promote your podcast to fit every budget and every marketing goal.

Illustration of girl looking at list

1. Make sure your podcast is available on all major platforms

Here are some of the biggest platforms to make your podcast available on:

There are many other platforms you can make your podcast available on. And you should definitely do so. But these are some of the biggest and most popular ones to get you started.

Illustration of girl creating videos for podcast

2. Create and share videos for your podcast

Videos are more engaging than audio, so you should use video marketing for your podcast. Even when you have an audio-only podcast. You can still create videos for your audio with my online tool, Vokal.

Vokal is a great way to market your podcast on social media and video only platforms. You can use the videos to promote your podcast, attract new listeners, and build your brand.

When you use my tool, you can easily create high-quality videos that showcase your podcast. You can add graphics such as animated waveforms and logo's. Add texts and subtitles to the videos to make them more engaging. The videos can be shared on all major social media platforms. This includes Facebook, Twitter, and YouTube.

Illustration of girl designing her webpage

3. Create a website for your podcast

If you're looking to promote your podcast and get more listeners, then creating a website is a great way to do it.

By having a website, you can more easily share your podcast with potential listeners. Letting them know when new episodes are released. Plus, a website can help you build up a community around your podcast. And also connect with other podcasters. Think of it as an online business card for new people who don't know your podcast yet.

So if you're serious about promoting your podcast, then a website is a must.

How to easily create a website

There are a few ways that you can easily create a website for your podcast. One way is to use a service like Wordpress, Squarespace or These services allow you to create a professional website. Without any coding or design experience.

  1. Go to one of the mentioned websites and create a new account.

  2. Choose a theme for your website.

  3. Customize the appearance of your website.

  4. Add your podcast episodes to your website.

  5. Promote your website on social media.

Another way is to hire a web designer to create a custom website for your podcast. This is the most expensive option. But it will give you the most control over the design and functionality of your site. I wouldn't recommend this option. Because the tools to create professional looking websites are great.

Illustration of girl attracting likes and shares on social media

4. Use social media platforms to share your episodes

Social media a great way to get your name and your show’s name out there. If you can get people to share your episodes, it’ll help you gain new listeners.

Another reason to share your episodes on social media is that it’s a great way to interact with your listeners. You can let them know when new episodes are coming out. You can also get feedback from them on what they thought of the show.

Sharing your podcast episodes can also help you build up a community around your show. If people are engaged with your content and sharing it with their friends. It can create a sense of loyalty and connection that will keep people coming back for more.

So, if you’re looking for ways to promote your podcast and build a following. Be sure to share your episodes on social media. It’s a great way to reach new listeners and keep your existing ones coming back for more.

Some of the biggest social media platforms are the following. Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, Pinterest, Tumblr, and Reddit. Make sure you have a presence on most if not all of the platforms mentioned.

Illustration of girl managing her podcast blog

5. Create a blog and post regular updates

If you’re like most people. You probably started your podcast because you’re passionate about a certain topic. And, if you’re like most podcasters, you want to share that passion with as many people as possible. But, how do you reach new listeners? How do you let people know that your podcast exists?

One of the best ways to promote your podcast is to create a blog and post regular updates. A blog is a great way to connect with your audience. Share your thoughts on your podcast topics, and promote your episodes.

Here are a few reasons why you should create a blog for your podcast:

  1. A blog helps you connect with your audience.

Your blog is a great place to connect with your audience and get to know them better. You can share your thoughts on your podcast topics. Answer listener questions, and give listeners a behind-the-scenes look at your show.

  1. A blog helps you promote your episodes.

Each time you publish a new blog post, you have the opportunity to promote your latest episode. Include a link to your episode in your blog post, and be sure to mention your episode in your social media posts.

  1. A blog gives you a platform to be heard.

Your blog is your own personal platform where you can share your thoughts, opinions, and ideas. Use your blog to start discussions, spark debate, and give listeners a reason to tune in to your show.

If you’re not already blogging, we encourage you to give it a try. It’s a great way to connect with your audience, promote your episodes, and be heard.

The services listed in chapter 3 all provide blogging functionality to get you started.

Illustration of girl browsing a new website on her computer

6. Use online directories to list your podcast

An online directory is a platform that allows you to submit your podcast to. The benefit is that new listeners can discover your podcast in a different way. This makes you able to reach a larger audience and grow your listener base.

Here are some directories I could find. Feel free to google alternatives yourself.

Try to post your podcast on as many websites as possible that are related to your podcast.

Illustration of a guy creating a video of himself

7. Create a trailer for your podcast

A trailer is a great way to introduce your podcast to new listeners and give them a taste of what your show is all about. It's also a great way to promote your podcast and help it stand out from the crowd.

Here are a few tips on how to create a great trailer for your podcast:

  1. Keep it short and sweet. Your trailer should be around 60 seconds long. Any longer and you risk losing people's attention.

  2. Start with a hook. Grab people's attention from the very beginning. Do so with an interesting story or soundbite that will make them want to keep listening.

  3. Introduce your show. Give listeners a brief overview of what your podcast is all about and what they can expect to hear.

  4. Feature some of your best clips. Play a few excerpts from your show to give listeners a taste of your content.

  5. End with a call to action. Tell listeners what they can do next, such as subscribing to your podcast. Or following you on social media.

Illustration of a guy checking stats of paid advertising

8. Use paid advertising to promote your podcast

Paid advertising can be an effective way to reach new listeners, and can also be used to target specific demographics or interests. Additionally, paid advertising can help to build buzz around your podcast and encourage word-of-mouth promotion.

There are many different platforms you can use to promote your podcast. I have listed a few of them below.

  • One of the most popular platforms is iTunes. Millions of users use iTunes to listen to music and podcasts.

  • Stitcher is also a good place to advertise your show. Allows you to target specific demographics.

  • Many podcasts now use Facebook ads to reach their target audience. Facebook ads allow you to target specific interests. They have one of the best targeting systems in the game. When you use it, you can reach people who are probably most interested in your podcast.

  • Google Adwords is my last suggestion. If you want your podcast to be found at the top of a specific keyword on Google, then this is your platform. Google is still the number one search engine.

I would highly recommend placing ads on more than one ad platform. Play with it and check the results after a few days. Continue with the ones that perform best and stop with the ones that don't.

Illustration of a girl meeting an influencer online

9. Work with influencers to promote your podcast

There's no denying that influencers have the power to reach a large audience and promote your podcast to a whole new level. Here are four ways to work with influencers to promote your podcast:

  1. Establish relationships with influencers in your niche. This can be done by engaging with them on social media. Attend events they're speaking at, or even reaching out to them directly.

  2. Once you have a relationship established, offer to have them on your show as a guest. This will give them a chance to share their expertise with your audience. And also promoting their own work at the same time.

  3. Collaborate with influencers on joint projects. Such as co-hosting a podcast episode. Or create an exclusive piece of content for their audience.

  4. Offer to promote their work on your own channels, such as social media or your email list. This can be a great way to give back and help grow each other's audiences.

Illustration of a guy and a girl putting 2 pieces of a puzzle together which represents collaboration in their work

10. Collaborate with other podcasters in your niche

There are a few reasons why collaborating with other podcasters in your niche can be beneficial:

  1. It can help you reach a new audience.

    Collaborate with another podcaster who has a different but related audience to yours. You can tap into their listener base and introduce your show to a whole new group of people.

  2. It can help you grow your own audience.

    Working with another podcaster can also help you attract new listeners to your own show. When people see that you’re involved in a project. With someone they respect and enjoy listening to, they’ll be more likely to check out your show.

  3. It can make your show more engaging.

    Collaborating with podcasters can make your show more enjoyable for your existing listeners. Having a guest on your show can add a new perspective. Making your episodes more interesting and informative.

  4. It can help you build relationships with other podcasters.

    Building relationships with other podcasters in your niche is beneficial in many ways. These relationships can help you grow your audience. Exchange ideas, and collaborate on future projects.

The best way to collaborate with other podcasters in your niche is to reach out and offer your services. You can offer to be a guest on their show, or offer to help with their show in some way. Many podcasters are happy to collaborate with others in their niche. It can be a great way to build relationships and grow your audience.

Illustration of a guy giving an exclusive performance to another guy

11. Offer exclusive content for listeners

A great way to promote your podcast is by offering exclusive content to listeners. This could be anything from bonus episodes to behind-the-scenes content. Whatever you choose to offer. Make sure it's something that your listeners will appreciate and find valuable.

By offering exclusive content gives your listeners a reason to keep coming back for more. They'll appreciate the extra effort you're putting in to keep them engaged. It'll help build a loyal following for your podcast. Plus, it's a great way to get people talking about your show. If you can get people talking about your podcast, that's half the battle when it comes to promoting it.

Illustration of a guy opening his news letter

12. Use email marketing to promote your podcast

Email marketing can be a great way to promote your podcast and grow your audience. By building a list of email subscribers, you can reach a larger audience with your show. You can promote new episodes, guests, and sponsors. Additionally, email marketing can help you to build a relationship with your listeners. And keep them updated on what's happening with your show.

How to get started with email marketing

  1. Make a list of your current subscribers. If you don't have a list, start by collecting email addresses from your website or blog.

  2. Create a catchy email subject line that will entice your subscribers to open your email.

  3. Write a brief, compelling email that includes a link to your latest podcast episode.

  4. Include a call to action in your email, such as asking your subscribers to share your podcast with their friends.

  5. Send your email and track your open and click-through rates to gauge its success.

Illustration of a guy freelancing and creating software by himself

13. Create a podcast app

If you have a podcast, coding a custom app for it is a great way to promote and distribute your show. By creating a custom app, you can make it easy for people to find and listen to your podcast. You can also include features that make your podcast stand out.

Some things you can include in your custom app are:

  • A custom interface that makes it easy to find and play your podcast episodes

  • Push notifications for new episodes

  • The ability to listen to episodes offline

  • Integrated social sharing features

  • In-app purchases for premium content

  • A custom URL scheme that allows people to launch your app from other apps

Creating a custom app for your podcast is a great way to stand out from the crowd. It also gives your listeners a better experience. If you know how to code, it's not difficult to create a basic app. There are many resources available to help you get started.

Illustration of a girl searching for something in the grass with her magnifying glass

14. Use SEO to help people find your podcast

If you have a podcast, you know the importance of promoting your show and getting it in front of as many people as possible. A great way to do this is to optimize your podcast for SEO.

SEO stands for search engine optimization. It is the process of improving the visibility and ranking of your website or content on search engine results pages. By optimizing your podcast for SEO, you can make it easier for people to find your show. The goal is to be in the top results when they search for keywords related to your topic.

There are a few different ways to optimize your podcast for SEO. First, make sure you have a keyword-rich title. The title should accurately reflect the content of your show. You can also include keywords in your podcast description. This helps people find your show when they search for those terms.

You can submit your podcast to the directories listed in Chapter 6. Posting your podcast on other websites will increase your visibility in search engines. And be sure to promote your podcast on social media and other online platforms to gain exposure.

By following these tips, you can make sure your podcast is easy to find. Especially by those who want to hear it. Optimizing your podcast for SEO will help you promote your show more effectively.

Illustration of a girl writing text on a board

15. Transcribe your podcast episodes

A great way to promote your podcast is by transcribing your episodes. This means creating a written version of your podcast that people can read along with or listen to. Transcribing your podcast can help attract new listeners. As well as give existing listeners a different way to consume your content. It also allows people to search for and find your podcast more easily online.

There are a few different ways you can transcribe your podcast. You can do it yourself, hire someone to do it for you, or use a transcription service. If you choose to do it yourself, it's important to be as accurate as possible. So that your transcriptions are useful for people. Hiring someone to transcribe your podcast can be a bit pricey, but it's worth it if you want to ensure accuracy.

There are also many transcription services out there that can do the job for you at a reasonable price. My app Vokal allows you to transcribe your audio automatically. The transcription will appear in the video once it is created.

No matter which method you choose. Transcribing your podcast is a great way to promote it and attract new listeners.

Illustration of girl getting reviews for her podcast

16. Get good reviews

Good reviews are important for your podcast. They show that you are providing value to your listeners. You need to show that you are consistently delivering quality content. It will encourage people to subscribe to your show and recommend it to others.

If your goal is to promote your podcast, getting good reviews should be at the top of your list. They provide social proof that your show is worth checking out. If potential listeners see that others have enjoyed your podcast, they are more likely to give it a try themselves.

How to get good reviews

If you want your podcast to get good reviews, there are a few things you can do. First, make sure your podcast is high quality. This means having good audio quality, interesting content, and consistent episodes. Next, promote your podcast on social media and other platforms. Try to get your podcast featured on other websites and in other people's blog posts. Finally, reach out to your listeners and ask for feedback. Respond to reviews, both good and bad, and try to improve your podcast based on what your listeners want.

Illustration of a girl and guy in a workshop working on a hashtag

17. Use hashtags to promote your podcast

If you're new to social media, you may be wondering what a hashtag is. A hashtag is a keyword or phrase with a "#" sign in front of it. Hashtags are used to categorize content and make it easier for people to find what they're looking for. For example, if you're looking for content about cats, you could search for the hashtag #cats.

  1. Hashtags are a great way to promote your podcast and help people discover new episodes.

  2. You can use hashtags to target specific audiences and to make your podcast more visible in search engines.

  3. Hashtags are easy to use, and they can be a great way to connect with other podcast listeners and potential new fans.

To get started, simply choose a few relevant hashtags and include them in your social media posts. You can also use hashtags when promoting new episodes, to give listeners a heads up about what to expect. As you build up a following, you can start using more specific hashtags. Do so to target specific audiences. Don't forget to tell your listeners to use your hashtags when talking about your show!

Illustration of girl giving a present to a guy through the television

18. Create a contest or giveaway on social media

If you want to promote your podcast on social media, a great way to do it is by holding a contest or giveaway. This can help get people talking about your show and entice new listeners to watch the show.

Post on social media about the contest or giveaway. Tell your followers that a retweet or repost is one way to enter the contest. You can see how extremely powerful this can get if you have a following.

For example, you can give away a prize related to your podcast topic. If your podcast is about books, you can give away a signed copy of a book you like. If your podcast is about travel, you can give away a travel-related prize. Maybe a gift card to a popular travel site?

Contests and giveaways are a great way to get people involved with your podcast. It helps promote your podcast to a wider audience. So if you're looking for a way to boost your podcast on social media, consider running a contest or giveaway.

Illustration of a guy giving a girl money to sponsor her

19. Sponsor a podcast episode

If you want to promote your own podcast, you can sponsor an episode of another podcast. This can be a great way to reach new audiences and get your name out there. Here's how to do it:

  1. Find a podcast that you think is a good fit for your brand. Make sure it has a similar audience to your own podcast. And that you think your message would resonate with their listeners.

  2. Contact the podcast host and inquire about sponsorship opportunities. Some podcasts have information about this on their website. Others may require you to contact them directly.

  3. Once you secure a sponsor spot, work with the podcast host to create a short (1-2 minute) spot. Air the spot during one of their episodes. A spot can be a simple recorded message or a short interview.

  4. Promote the sponsored episode on your own channels (social media, website, etc.) to get people to listen to it.

Sponsoring a podcast episode is a great way to promote your own show and reach new audiences. It is important to find a good fit for your brand. Create a post that resonates with the podcast's listeners. By promoting the sponsored episode on your own channels, you can attract even more listeners to it.

Illustration of a girl selling podcast merchandise

20. Create and sell merchandise

If you have a podcast, why not create merchandise to promote it? It's a great way to get your name and show out there, and it can be a lot of fun designing and selling your own products. Plus, it's a great way to earn some extra cash to support your show.

There are all kinds of merchandise you can create for your podcast. T-shirts and hats are always popular, but you can also sell mugs, stickers, buttons and more. If you're creative, you can even design your own products.

Whatever you sell, be sure to include your podcast's name and logo so people know where to find your show. You can sell your merchandise online or at podcast events. Make sure to promote your podcast so people know what they're buying.

Printful is a service that allows you to create custom merchandise for your podcast. You can upload your own designs or use their design templates to create products such as t-shirts, mugs and tote bags. There is no minimum order quantity and you can choose to have your products shipped directly to your customers.

Creating and selling merchandise for your podcast is a great way to promote your show. And earn some extra money. So be creative and start selling!

Illustration of 2 people communicating with each other on a forum

21. Join forums to connect and promote your podcast

By participating in forums related to the topic of your podcast, you can reach new listeners. And talk to existing fans. Plus, it can be a great way to learn more about your topic and get ideas for new episodes.

When you join a forum, introduce yourself and let people know about your podcast. Then be active in the community. Do this by participating in discussions and sharing your thoughts and insights. While building relationships with other members. You can promote your podcast more effectively. And maybe even score some guest appearances.

Consider joining forums and connecting with people on those forums. It can be a great way to engage with your audience and learn more about your topic.

A good place to start is by searching for relevant keywords on Google. For example, if your podcast is about business. You could search for "business forums" or "entrepreneurship forums".

You can also ask your podcast listeners if they know any relevant forums. This is a great way to get recommendations from those who are already interested in your podcast.

Illustration of a girl looking at online groups on Facebook

22. Join Facebook groups to promote your podcast

Visit Facebook to find groups related to your podcast's niche. The best place to start is by searching for similar keywords on Facebook. Try searching for "business podcasts" or "entrepreneurship" if your podcast is about business.

Once you've found a few relevant groups, you can check out each group to see if it's a good fit for your show. Some things to consider are group size, activity level, and rules.

Once you've joined a few groups, start communicating with other members. Share your podcast episodes, ask questions and start discussions. Make sure to follow the group rules so you don't get kicked out!

By promoting your podcast in relevant Facebook groups. You can reach a new audience of potential listeners. Make sure you are active and involved, and you will definitely attract new fans.

Illustration of a guy with a big question mark because he has a question

23. Answer questions on Quora

If you're not familiar with Quora, it's a Q&A platform where people can ask and answer questions about any topic. You can use Quora to promote your podcast by answering questions about the topic of your show.

For example, if your podcast is about business, you can look up and answer questions about it. Be sure to include a link to your podcast website or iTunes page in your reply so people can watch your show.

You can also use Quora to find out what people are saying about podcasts or your topic in general. This can give you some insight into what people like and don't like. Which can help you make your show even better.

Illustration of a guy partnering with a business for big money

24. Partner with other businesses and organizations

Collaborating with other companies and organizations can be a smart way to raise awareness. You can reach a new audience and promote your podcast to a wider audience.

For example, if you have a podcast about business. Collaborating with a Chamber of Commerce or an association of entrepreneurs can be an option. If you have a health and wellness podcast, partner with a health food store, gym, or yoga studio. It can be a great way to introduce your podcast to potential new listeners. You could offer to do a collaborative webinar or podcast episode. Or promote each other's content to your respective audiences.

Illustration of coins falling out of the bank card into a laptop

Sponsoring an event is a great way to promote your brand. You don't just reach a new audience. You will also be able to build relationships with other involved companies and individuals. Here are a few tips for getting the most out of sponsoring an event:

  1. Make sure your sponsorship is relevant to your podcast. You want to make sure you're sponsoring an event related to your podcast content. This will help you attract the right audience and get the most out of your investment.

  2. Join before the event. You can start promoting your podcast even before the event starts. Be sure to include your sponsorship in your marketing materials and website. This will create buzz and get people excited about the event.

  3. Be present at the event. Set up a booth or table at the event so people can learn more about your podcast. This is a great opportunity to meet new listeners and potential guests.

  4. Follow up after the event. Don't forget to contact the people you met at the event. This is a great way to keep the momentum going and turn listeners into regular fans.

Following these tips will help you get the most out of your investment. And make sure your podcast gets the attention it deserves.

Illustration of a guy getting an A+ for an online course

26. Create a course on your podcasting topic

Creating a course will help you improve your craft and promote your podcast. This could be an online course, an email course, or even a PDF guide.

There are a few things to keep in mind when creating a course. First, make sure the course is relevant to your podcast topic. This ensures that people taking the course are interested in your podcast. Second, keep the course concise and to the point. You don't want to overwhelm people with too much information. At the end of the course, be sure to include a call to action telling people how to listen to your podcast.

How to create an online course

There are many places to make an online course, but the best place depends on your needs and preferences. If you want a course that is self-paced and flexible, consider using an online course platform like Udemy or Skillshare. If you want a more structured and comprehensive online course, consider using an online learning platform like Coursera or edX.

Each option has its own advantages and disadvantages, so it's important to choose the right one for you.

Illustration of a guy creating podcast art on the wall

27. Get creative with your podcast artwork

If you want to make your podcast artwork stand out, get creative with it! Think outside the box and come up with something unique that grabs attention. Your artwork is one of the first things people see when they come across your podcast. Make sure they want to listen to it.

There are endless possibilities when it comes to designing your artwork. Don't be afraid to experiment. Try out different colors, fonts, and graphics until you find something that feels right. And don't be afraid to change it up from time to time - your artwork should evolve like your podcast.

How to easily create your own artwork

Designing podcast artwork can be a daunting task. Especially if you're not a graphic designer. But don't despair! There are plenty of ways to create beautiful works of art, even if you're not a professional.

One option is to hire an artist on Fiverr. Fiverr is a website where you can find freelance artists. They will create custom artwork for you, starting at $5. Simply describe what you're looking for and you'll be given a variety of options to choose from.

Another option is to use Canva, a free online design platform. Canva lets you create custom artwork using a wide variety of templates and tools. You don't need any design experience to use Canva. It's a great way to create professional-looking illustrations on a budget.

Illustration of people meeting up for an event

28. Attend podcasting events

If you're looking to promote your podcast at a local event, there are a few ways to find out what's happening in your area.

  • One way is to visit You can search for podcasting gatherings in your city or even start your own. This can be a great way to connect with other podcasters in your area and spread the word about your show.

  • Another option is to search Facebook for podcasting groups near you. These groups are often a great resource for learning about upcoming events. And networking with other podcasters.

  • You can always reach out to your local public radio station or podcast network. See if they have any updates on upcoming events where you can promote your podcast.

Whichever route you choose. Be sure to contact the organizers of any event you're interested in and let them know about your show. They may be able to help you promote it to their audience. And of course don't forget to promote the event on your own show and social media channels to spread the word.

Illustration of a group meeting up to talk about podcasting

29. Create a podcasting meetup group

Chances are you've been thinking about ways to connect with other podcasters. You may have even considered starting a podcast group. Slack, Discord, and Telegram are great choices to connect with people online.

There are a few things to consider before starting a podcast group. First, you need to decide what the purpose of the group will be. Looking for a place to share ideas, collaborate on projects, or chat about podcasting? Once you know the purpose of the group, it's easier to determine which platform best suits your needs.

Slack is a great option for groups that want to share files or collaborate on projects. Discord is perfect for chatty groups who want to talk about all things podcasting. And Telegram is a good choice for groups that want a mix of both collaboration and conversation.

Once you've chosen a platform, it's time to build your group. Invite other podcasters you know and trust to join. Surround yourself with podcasters you look up to and like. Make sure to establish some ground rules to keep things organized and civilized.

Illustration of a girl stepping up to improve her life

30. Improve your podcasting craft

Producing a great show requires a lot of work. The sound quality must be top notch. The content should be compelling and the overall presentation should be polished.

But even if you try your best to produce a great show, there's always room for improvement. Here are four reasons why you should strive to improve your podcasting craft:

  1. Because your audience deserves it

Your listeners invest their time in your show. So you owe it to them to give them the best experience possible. If you're not constantly trying to improve your show. You're not doing your listeners any favors with it.

  1. Because it's good for business

If you want your podcast to be successful, you need to treat it like a business. That means striving to improve the product you offer. The better your show is, the more likely people are to stay as listeners and even become fans.

  1. Because it's good for you

Podcasting can be a lot of fun, but it's also a lot of work. If you're not constantly trying to improve your show, it's easy to get burned out. But if you're always trying to make your show better. You will find that the process is more fun and rewarding.

  1. Because the bar is always raised

More podcasts are produced every day. Which means the competition is only getting bigger. If you're not constantly improving your show, you'll fall behind.

So if you're serious about podcasting, make sure you're always improving your craft. Your audience, your company, and your own fun will thank you for it.

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