If you're not already creating video content to go with your podcast, you're missing out. Videos are a great opportunity to engage with your audience. Here are four reasons why you should start making videos for your podcast.
1. Engage more people on social media
It is not difficult to understand that videos are much more engaging than images and texts. Videos generate 1200% more shares on social media than both images and text combined. Videos are much more interesting because they contain moving images. Which is always better than static images, right? It also includes audio and you can even add subtitles for your audience to read along.
All this together, you can understand that videos are the most engaging type of content.
2. Post your content on more platforms
If you want to grow your podcast as much and as quickly as possible, it's smart to post your content on more platforms.
Only creating your podcast in a certain format will limit the number of platforms you can post to. There are only social media video platforms such as YouTube, Tik Tok and Vimeo. YouTube is the second largest search engine in the world. Tik Tok is fast becoming one of the largest social media platforms.
If you decide to turn your podcast into video, you can post your podcast on these platforms. Don't miss out by not making videos for your podcast.
3. Make your podcast memorable
So much content is posted on social media every day. Often, you have one shot at getting your audience's attention. Making your content as attractive as possible should be high on your to do list.
Posting your podcast in audio format can make it look boring at first glance. By converting your audio into video, you can easily make your content more attractive. Do this by adding elements such as audio visualizers, GIFs, stickers, images and videos.
Post video so your audience is more likely to remember your content. Extend the time they listen and increase the chances of subscribing or returning.
4. Highlight sections of your podcast
Make a video of the most interesting, fun and exciting parts of your podcast episodes. By making a video for it, you increase the chance that a new listener will want to hear more.
The goal of social media isn't to just post full podcast episodes. You need to remember that your audience can share, like, and post your content. Which leads to their circles being exposed to your content in a very organic way.
Create and share highlights of your podcast in video format. It will increase the likelihood that your audience will interact and share it.